Maximize Your Profitability, Minimize Your Threats...Step by Step
It's 08:57 am. Do you know where your most profitable opportunities are today? Do you have a strategy to take advantage of them?
Very often, when I'm giving a speech to a group of business owners, I'll use an illustration first used by President Kennedy during the Cuban missile crisis years ago.
First, let me explain. The Chinese language uses a complicated system of Kanji characters as their 'alphabet'. But instead of representing a 'letter' as our English alphabet does, each Kanji character represents a concept or an idea. And Chinese words can consist of multiple
Kanji characters to achieve an overall concept.
During the Cuban missile crisis, President Kennedy used the illustration of the Chinese word for 'crisis'. It turns out that in the Chinese language, the word for 'crisis' contains two Kanji characters. One character represents 'danger', the other character represents 'opportunity'.
The point that I'm making when I'm speaking to these groups, is that in order to succeed, to gain a competitive advantage in your field, you need to know three things....
- What the opportunities are
- What the dangers are;
- And where the risks are.
You see, if you have first hand knowledge of the challenges your competitors may be coping with (their 'dangers') then you can quickly react and turn those 'dangers' into your opportunities.
On the other hand, your problems, become opportunities for your competition.
"So," you ask, "how do I spot these 'dangers' and 'opportunities'?"
Good question, and its one that Mentoring Success Group is prepared to answer.
It's actually a FOUR STEP PROCESS.
Step 1. Begin by subscribing to our FREE newsletter.
A lot of this knowledge about current opportunities and gaining a competitive advantage in the SMB community we simply give away for FREE, but you need to be on our subscriber list to get it. Take this opportunity right now to enter your information into the subscription form above.
Its a FREE subscription, there's no commitments, and we don't spam you or give your info to anyone else.
As soon as you subscribe, I send you an email confirmation that requires your response. This is a critical step, because...
Step 2. Complete your FREE initial baseline assessment.
Mentoring Success Group has developed its own sophisticated online software that allows you to access the world's largest and most comprehensive database of small and medium business performance characteristics, from SMB's like yours worldwide in virtually every industry.
This is an excellent way for you as a business owner or senior manager to assess the initial baseline performance of your organization from a holistic perspective. This baseline analysis takes an initial snapshot of your current operating performance.
The initial Analysis Report tells you what opportunities your company has available to gain a competitive advantage. On the flip side, you will also know what opportunities that you are leaving vulnerable to your competitors.
This is a FREE analysis, and I will send you the complete instructions soon as you have acknowledged or confirmed your subscription to the newsletter.
Step 3. Study the FREE 'CEO's Guide to the Business Performance Analysis Engine'.
After you complete your initial baseline assessment, I'll send you a FREE whitepaper, "The CEO's Guide to the Business Performance Analysis Engine".
This FREE report discusses the results that you received in your baseline Analysis Report. What do they mean for you? How do you leverage or take advantage of this information? How do you translate this information into specific action steps and achieve tangible results?
More importantly, where do you go from here?
Step 4. Perform a detailed analysis of your organization, and your industry.
Once you begin to get a glimpse of the dangers, opportunities, and risks confronting you each day, the next step is utilizing the full power of our huge database to get a detailed, big picture view of the competitive landscape around you.
Our Comprehensive Analysis Report closely examines 23 different aspects of your business or organization. It drills down into the detail. It compares your performance characteristics against your industry competitors. It compares your performance against competitors from different regions of the country, and even different worldwide regions.
Sun Tzu, the ancient warrior, said it best thousands of years ago. "Strategy without tactics is the slowest route to victory. Tactics without any strategy is simply the noise before defeat."
This Comprehensive Analysis Report is the shortest route between you and becoming a world-class competitor that you want to be.
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Letter From our CEO & Founder, Tom Tubergen Just 15 years ago, running a business was relatively straightforward. Buy low. Sell high. Join the local Chamber of Commerce. Carefully manage your expenses. The internet, and the massive trends toward globalization in recent years has changed all of that. Now we're faced with an overwhelming amount of information about our business environment every day. Competitive threats emerge and disappear daily. I'm passionate about the topic of achieving acompetitive advantage. First of all, I'm all about practical knowledge, stuff that will make an impact for me right now. Theory is great for academics and college professors. Where I operate, the rubber's got to meet the road. How NASA used my software to cope with the Space Shuttle disaster. Let me tell you an interesting story about one of my clients a few years back. Shortly after the space shuttle disaster, I received a phone call from a NASA official inquiring about how my software could help them track all of the issues that could go wrong on a space shuttle mission. You know, it's the old cliche "it's what you don't know that ultimately comes back to hurt you." Well, NASA had a million pieces of space shuttle spread over Texas because they had overlooked or minimized a potential threat to the mission It's this same process that you're beginning here, but now it has been adapted to identify the competitive threats to your business. So what are you waiting for? Take action before your business explodes into oblivion because of an unseen threat. It all begins with your newsletter subscription. It's FREE and there's no commitments or purchase obligations. Let's get started. Regards, Tom Tubergen |
